.Dear Readers, SEO Pros, and Digital Marketing experts,.Greetings, I'm Jenise. I've been at the SEJ controls for 15 years, with Loren Cook and also Brent Csutoras at my edge as majority proprietors and also operating companions.Yesterday, I awakened to a monumental item of headlines: search engine optimisation news author Online search engine Property was bought through marketing tool company Semrush.There is actually an elephant in the space, therefore let's start certainly there.What occurs when a huge hunt advertising business gamer buys a popular media outlet concentrated on the search advertising and marketing field?Will the author's protection stay objective and agnostic? Will its reliable quick guides include the width and depth of devices and systems and also companies on call -- several of which remain in straight competitors with Semrush?What occurs to Internet search engine Property's reams and reams of existing web content -- short articles, white colored documents, ebooks, video clips-- that refer to Semrush competitors (umm, furthermore their links)?What regarding dependable point of views coming from valued authors that run contrarily to the new corporate party lines somehow? Will those voices still be posted, amplified, priced estimate on SEL? Or weakened, or even silenced?Numerous questions.Community reactions, so far, have actually been actually either of a benign, complimentary nature otherwise paid attention to worries of prejudice.Screenshot from LinkedIn, Oct 2024.Screenshot from LinkedIn, October 2024.Screenshot coming from X (Twitter), October 2024.Screenshot coming from LinkedIn, October 2024.Screenshot coming from X (Twitter), Oct 2024.Screenshot from X (Twitter), Oct 2024.SEL and Semrush each have actually been energetic in responding on social networks, restating that:." Our strategy is to continue to stay independent and unprejudiced. Our objective is to deliver high quality knowledge as our team always have.".I do feel that these are their intents for the existing content staff, in the meantime.I'm curious to see whether this independence will definitely stand up the examination of your time, after the dust has actually resolved and also the news of this acquisition is actually lining our digital bird crates.I want discovering if SEL's editorial independence will definitely stand up the test of shareholder interests in an NYSE-traded provider that made $305 million in revenue last year. I believe our experts will definitely need to have to stand by as well as view.Listed below's Where Online search engine Publication Stands Up.As being one of the final independent authors in the s.e.o sector, SEJ continues to be bootstrapped and also unbossed.No person pulls SEJ's cords, controls our backlinks, our protection, or our texting.That's right. SEJ is actually the honey badger of search engine optimization news: Our team state what we desire, when we desire, just how our team want.SEJ is actually still dedicated to reporting the honest truth (effectively, the reality up until things modify with the algorithms) about what is occurring in search engine optimization and marketing.SEJ is actually still committed to offering unprejudiced education and finest process for our readers.A.k.a. business customarily right here at SEJ.That Is Internet Search Engine Journal Anyways?Our group of 26 people all over the world is actually made up of authors, publishers, designers, engineers, the back workplace that keep things operating effortlessly, purchases functions. They make me so pleased, if I might talk a little.Our team urge openness, experimentation, accountability. Our experts do not tolerate workplace politics or even harmful actions. I like to believe our experts're close-knit. We discuss, our experts cuss, we amuse one another with absurd memes. Our team have giggled together and wept all together.Most essentially, when the sh * strikes the fan, we pull together. Our company move. Our experts acquire sandy. Repeatedly. I ask the group to try once more, to boost, to always keep knowing-- and also they do it. And that is when you know you have an A-Team on your palms.That is actually the entire roster. SEJ possesses no entrepreneurs. No business emperors. And also our team want it that way.Our self-reliance has actually been actually challenging at times. It would be nice to possess a corporate Father Warbucks who may "darken the skies along with individuals," as one of my preferred consultants suched as to point out.Consequently it performs give me stop when a rival author is actually currently backed by a multi-national firm along with over 1,000 workers. That is actually a massive quantity of resources, firepower, as well as connect with.However over the years, SEJ's freedom has guaranteed our crew's capacity to deliver 100% honest writing and learning for the hunt advertising and marketing neighborhood.Our company do what our experts yearn for. And this is what I believe: That our audiences, our advertisers, our community will certainly provide what our experts require to become a tough David to this brand-new Goliath.I welcome your opinions, responses, as well as suggestions to make Online search engine Journal what the search advertising and marketing area requires it to become currently. Leave me an information right here, and I assure to reply.Jenise Uehara.CEO, Online Search Engine Journal.Included Graphic: Tanveer Anjum Towsif/Shutterstock.